SALESFORCE MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST EXAM PREP MATERIAL ARE AVAILABLE IN MULTIPLE FORMATS

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Prep Material Are Available In Multiple Formats

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Prep Material Are Available In Multiple Formats

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
Topic 2
  • Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
Topic 3
  • Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 4
  • Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q21-Q26):

NEW QUESTION # 21
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

  • A. Embed the campaign tracking code on their website
  • B. Use above form and below form content to create the layout
  • C. Import layout using a URL from their website
  • D. Use a stock layout provided in Marketing Cloud Account Engagement

Answer: C

Explanation:
Explanation
The best method to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of your website is to import a layout using a URL from your website. This method allows you to use an existing web page as a template for your landing page, and Marketing Cloud Account Engagement will automatically copy the HTML code, CSS styles, and images from the URL. You can then edit the layout as needed and add Marketing Cloud Account Engagement elements, such as forms or dynamic content


NEW QUESTION # 22
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

  • A. Administrator
  • B. Marketing
  • C. Sales manager
  • D. Sales

Answer: A

Explanation:
The user role that a Marketing Cloud Account Engagement user must have in order to verify the Salesforce connector is Administrator. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have the Administrator user role in Marketing Cloud Account Engagement, which gives you full access to all features and settings in Marketing Cloud Account Engagement, including the connectors. You also need to have the appropriate permissions in Salesforce, such as the API Enabled and Modify All Data permissions


NEW QUESTION # 23
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

  • A. This is not possible
  • B. Marketing Cloud Account Engagement API
  • C. Data.com connector
  • D. Marketing Cloud Account Engagement form handlers
  • E. A third party tool

Answer: D

Explanation:
Explanation
A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler


NEW QUESTION # 24
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

  • A. Use a dynamic list to use as a recipient list on an email send.
  • B. Send using a segmentation rule.
  • C. Send using the form's completion actions.
  • D. Send using an engagement program.

Answer: C

Explanation:
The best way to have a thank you email sent after the form on the "Contact Us" page is submitted is to send it using the form's completion actions. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. You can also use completion actions to send autoresponder emails, which are emails that are automatically sent to a prospect after they complete an activity. Autoresponder emails can be used to thank your prospects, confirm their actions, or provide them with additional information or content. To send a thank you email using the form's completion actions, you need to go to Marketing > Forms > Forms > Contact Us > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.


NEW QUESTION # 25
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

  • A. High open rates indicates that prospects are interacting with the content.
  • B. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
  • C. Low click rates encourage the user to optimize content or link placement in other email sends.
  • D. High click rates indicates that the email subject line should be the focus of the email content.

Answer: C

Explanation:
Explanation
The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. References [Email Metrics Glossary]


NEW QUESTION # 26
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